At AussyELO, your privacy is a cornerstone of our service. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website (https://www.aussyelo.com) and associated services. We are committed to transparency and comply with the Australian Privacy Principles (APP) and GDPR standards where applicable.
1. Information We Collect
We collect information to provide a better experience and fulfill your orders securely. This includes:
- Personally Identifiable Information (PII): Email address, name, billing address, and order identifiers provided during checkout or registration.
- Recipient Data (Gifts): If you purchase a gift for another individual, we collect the recipient's email address provided by you to facilitate delivery of the gift credentials.
- Transaction Data: Details of the items you purchase and your history with our Service.
- Game & Report Data: When you request a coaching report or use our MMR tools, we process the game identity and publicly available match history you submit. For League of Legends, this can include your Riot ID and region. For a Deadlock report, this can include your Steam account ID, public profile name, and public Deadlock match history. We never require or access your Riot or Steam login credentials.
- Communication Data: Information provided via our Contact Form, Discord support tickets, or direct email correspondence.
- Computer & Log Data: IP address, browser type, device information, and pages visited. This helps us monitor security and optimize performance.
- Location & Analytics: We utilize services to determine your general geographical location (Region/Country) to provide relevant pricing and localized content. Anonymous usage data is collected to improve site functionality.
- Cookies: We use cookies to remember your preferences (such as currency and region), track your loyalty point progress, and keep you logged in. You can disable cookies in your browser, though some site features may become unavailable.
2. How We Use Your Information
We use your data strictly for legitimate business purposes:
- Order Fulfillment: Delivering account credentials, private report links, and receipts to your secure email.
- Automated Communications: Facilitating order updates, abandoned cart recovery reminders, and technical support.
- Marketing: Sending newsletters, promotional offers, and loyalty rewards (only with your express consent via purchase or subscription).
- Security: Monitoring for fraudulent transactions and protecting our infrastructure.
3. Automated Marketing & Recovery Flows
Consistent with our Terms of Service, providing your email during checkout constitutes agreement to be enrolled in our automated communication system. This system uses your purchase history to send relevant reminders and rewards. You have the absolute right to opt-out of these non-essential communications at any time via the "Unsubscribe" link in any email footer.
4. Third-Party Data Sharing & Public Information
AussyELO does not sell or rent your personal data. However, certain information may be shared or made public as follows:
- Customer Reviews: If you choose to leave a review, your provided name (or alias) and review content will be publicly visible on our website to assist other shoppers.
- Partners & Referrers: If you reach our site via a referral link, we may share non-identifiable conversion data with the referring partner to facilitate their commission.
- Payment Processors: Necessary data shared with Stripe to securely handle transactions.
- Communication Infrastructure: Email data shared with our delivery providers for account credentials and newsletters.
- Automated Coaching Reports: To produce a Hardstuck Report or Deadlock report, statistics derived from the game identity you submit may be processed by an artificial intelligence provider (Anthropic) to help write the report narrative. Underlying statistics are retrieved from public game-data services, including Riot data sources and the Deadlock API. Only publicly available game data is used in this process.
5. Data Retention & Your Rights
We retain your information as long as necessary to provide our Service and honor warranties. Hardstuck Reports and Deadlock reports you purchase are stored and remain accessible through the private link we provide until you request their deletion. Under modern privacy laws, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Correction: Update or correct inaccurate information.
- Erasure: Request the deletion of your personal data (the "Right to be Forgotten"), subject to legal holding requirements.
- Unsubscribe: Withdraw consent for marketing at any time.
6. Security
We utilize industry-standard SSL encryption and secure database protocols to protect your data. While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Children's Privacy
Our Service is not directed at children under the age of 13. We do not knowingly collect information from children. If we become aware that we have inadvertently collected data from a minor, we will delete it immediately.
8. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Material changes will be notified via our website or email. Your continued use of the Service after such changes constitutes acceptance of the updated Policy.
Contact Us
For any privacy-related inquiries or to exercise your data rights, please contact our privacy officer via Discord or our official contact form.